This is a transcript of the live session in San Jose, August 20, 2007. Subject to typographical errors. Are Paid Links Evil? Search engines, especially Google, say don’t do ’em. But some search marketers say paid links work. Are paid links subverting search quality? Or are they simply a fact of life, here to stay? […]

This is a transcript of the live session in San Jose, August 20, 2007. Subject to typographical errors. How do you know if you”ve been successful with search engines? You can check your “rank” at search engines for particular keywords, analyze log files to see the actual terms people used to reach your web site […]

Advanced Paid Search Techniques How can you best tap into long tail terms? Are there targeting techniques you’re overlooking? This session examines these and other techniques to help you get more out of paid search. Moderator:   Danny Sullivan, Conference Co-Chair, Search Engine Strategies San Jose Speakers:   Jon Kelly, President, SureHits Eduardo Llach, Founder […]

This is a transcript of the live session in San Jose, August 20, 2007. Subject to typographical errors.  Earning Money From Contextual Ads This session looks at the way publishers can generate revenue by carrying contextual ads offered by major networks. Learn about some programs out there and tips on getting more from the ads […]

This is a transcript of the live session in San Jose, August 20, 2007. Subject to typographical errors. Getting Traffic From Contextual Ads You know about search targeted listings, where your ad shows up based on the keywords someone enters into a search engine. But what about contextual ads, where paid listings show up based […]

If you use Google like the rest of the world, and you care about our environment like the rest of the world (minus China and George Bush) you need to check out an innovative Google Co-op called Blackle.  A Google Co-op is a platform that allows anyone to customize their web search experience on Google […]

Lots of things can be sexy. A new Porsche, an Upper West Side Condo, a black dress, a well aged scotch. So why is it that when we tried to include the phrase “sexy apartments” in our Google Adword’s 25 character space, we were denied? Just googling “sexy apartments” came up with 2 paid search […]

Last Thursday we at Promediacorp explored the world of online video advertising at Clickz’s Online Video Advertising Conference. It was held in the New York midtown Hilton where “art deco comes to die” according to one panelist, and participants ate boxed lunches. A few key points: 1) Targeting segments via the internet can be highly […]

Last Thursday we at Promediacorp explored the world of online video advertising at Clickz’s Online Video Advertising Conference. It was held in the New York midtown Hilton where “art deco comes to die” according to one panelist, and participants ate boxed lunches. A few key points: 1) Targeting segments via the internet can be highly […]

Nick Stamoulis is a sharp search marketer.  I’ve never met or spoke to the guy, but he certainly knows how to make himself visible using search engine marketing. As the industry continues to grow exponentially, it’s becoming harder to stand out of the crowd. Nick Stamoulis has figured out a smart and inexpensive way to […]