Organic Search (aka natural search) is the opposite of paid search. It’s how a search engine like Google or Bing returns the most relevant results from its indexed web pages based on a searcher’s keyword query.The ultimate goal of search engine optimization is to rank prominently on the search engine results page for your targeted keywords. This means getting to page one. High search rankings increase the number of web visitors to your website, leading to increased brand awareness, and on to dedicated customers and sales (with proper optimization from yours truly, of course).
SEO involves analyzing a website’s code, structure, and content. Usability and design are important components of SEO as well. The site must be structured in such a way that is not only easy for the user to navigate, but for search engines as well.
Every page on your website should contain text that attracts visitors and search engines. Search engines are designed to return the best matches for a specific query, so optimizing for keyword phrases in the text is important, but getting your target audience to come to your site and complete a conversion should be the ultimate goal.
But even all this analysis and optimization isn’t enough! Google is continuously tweaking their search algorithm and creating new products to stay on top and up-to-date. So our SEO tactics are also constantly updating and streamlining, making us nonstop virtuosos in the SEO game.
SEO is just one part of a successful internet marketing strategy. Link building, content creation and a strong social media presence are equally vital to your company’s internet domination. Check out a great SEO & Link Building Case Study.
Ready to put your site to work? So are we. Give us a call.