Facebook Ads is a great alternative, or supplement, to the Google Adwords pay-per-click advertising platform, when it comes to promoting a Facebook fan page or even a website. There are several reasons why Facebook’s ad platform is such a hit.
- Advertisers can super-target their audience by age, location, gender, relationship status, and even by interest – and view the number of users being reached
- Pay per click, not per impression on your ads, essentially getting free brand visibility (though there is also a CPM option)
- Ads can include an image
- Users can see if a friend “Liked” an ad, and therefore will be more inclined to Like it too
With Facebook Ads, it’s important for your message to be creative and effective. People are using Facebook for leisure – they are browsing profiles and photos – and do not want to be interrupted by aggressive advertisements. Therefore it is key that your Facebook Ad appeal to your target audience in a way that piques their interest – and does not disrupt the Facebook user experience.
If you are looking to increase the number of Fans on your Facebook page, we strongly recommend leveraging Facebook Ads. Increasing your number of Likes increases your company’s authority in its space, plus increases the number of users you can market to in the future. We’ve been using the platform since it rolled out, and have successfully achieved CPAs at less than 10 cents each.
If you’d like to get started with Facebook Ads, or if you need help setting up a custom Facebook page, get in touch with us!