As the cold weather (hopefully) begins to wind down, conference season returns. And what better way to transition into the warmth than with a trip to California! On March 8, 2011, Avi will be presenting at SMX West San Jose on the topic of Google Instant…6 Months Later.
When Google rolled out Google Instant results, delivering actual search results and ads as you type, search marketers were unsure of what to expect, and what (if anything) would have to change going forward. This session takes an in-depth look at Google Instant’s impact on search results, using hard data to detailing the effects on clickthrough rates, searcher behavior and other key metrics, with a focus on what marketers need to know to maximize performance in this new world of search results. [Source: http://searchmarketingexpo.com/west/2011/full_agenda]
Fellow panelists include:
- Othar Hansson, Senior Staff Software Engineer, Google
- Anthony Coleman, Paid Search Manager, Search Influence
- Erez Barak, VP of Product, Optify
The conference will span 3 days (March 8-10) at the San Jose Convention Center. Sign up in advance to take advantage of the $100 discount. Group discounts are available too.