Blog > Sheara Archive

Shalom SphinnCon Israel

One week from today, on Tuesday February 5th, Sphinn will be hosting the first ever search and internet marketing event in holy Jerusalem. SphinnCon will take place at the Jerusalem College of Technology. In my opinion, Israel is one of the greatest places in the world. The culture, the food, the nightlife, the weather…Israel represents […]

Inman News Hosts 2008 Real Estate Connect Conference in New York City

New York, NY, January 9, 2008:Real Estate Connect NYC brings together leaders in the real estate and mortgage industry with top technology executives. Its goal is to promote innovation and technological change within the real estate circuit. The conference is being held at the Marriott Marquis in Times Square from January 9 to January 11. […]

SEMPO Taking Nominations for 2008 Board of Directors

SEMPO’s 2008 Board of Directors will consist of 13 individuals, each of whom must be a current SEMPO member. Those who are currently serving on the Board of Directors must be nominated and re-elected to retain their current seats. The current Board is recommending SEMPO change its policy for Board Members to serve a two-year […]

Word of Mouth Marketing

Word of mouth marketing is one of the most effective and long lasting techniques for increasing traffic to a web site. This session detailed effective word of mouth marketing campaigns and how to integrate them into your online advertising mix. By Louise Rijk of Advanced Media Productions, Inc. and Greg Hartnett, President of Best of […]

Pubcon 2007 First Annual Live Domain Auction Recap

– “I can’t believe I didn’t get $5,000 for! You know what Thursday and Friday would go for!” – Auctioneer Today I had the privilege of attending a live domain name auction in Las Vegas, Nevada. is the leading provider of domain name registration and management services for small and large companies. […]

Content Creation – Cranking It Out

Constant content creation is the fuel for your website. Whether you live “n die off search engine referrals or natural type-in traffic you understand the need for minty-fresh content. This panel of content gurus looked at how to keep the creativity flowing and managing the content process. Moderator: Elisabeth Osmeloski Speakers: Elisabeth Osmeloski, Director of […]

Link Building Campaigns and Strategies

Link Building Campaigns and Strategies By Jim Boykin (Webuildpages), Rae Hoffman (, Greg Hartnet (Best of the Web), Chris Tolles, Roger Montti ( Speaker 1 : Jim Boykin: Some basic questions people may be wondering about that I will attempt to answer: 1)    Which methods have changed? 2)    Which sites should be last to get […]

Large Scale Bid Management

The PPC programs from the Search Engines have grown more complicated and robust over the years. The amounts of variables have increased as it relates to ad text, bidding, budgeting, targeting, positioning, and distribution. While some small and well-structured campaigns can run with little or no maintenance, the challenges for managing large scale PPC campaigns […]

Google gone black!

If you use Google like the rest of the world, and you care about our environment like the rest of the world (minus China and George Bush) you need to check out an innovative Google Co-op called Blackle.  A Google Co-op is a platform that allows anyone to customize their web search experience on Google […]

Google, bring sexy back!

Lots of things can be sexy. A new Porsche, an Upper West Side Condo, a black dress, a well aged scotch. So why is it that when we tried to include the phrase “sexy apartments” in our Google Adword’s 25 character space, we were denied? Just googling “sexy apartments” came up with 2 paid search […]