Organic Search (aka natural search) is the opposite of paid search. It’s how a search engine like Google or Bing returns the most relevant results from its indexed web pages based on a searcher’s keyword query.

If you have a great-looking website and a dedicated staff to manage the site, but you are still not seeing the traffic or rankings you were hoping to achieve, there could be any number of reasons.

Clicks up, costs down.

Promediacorp is a Google Partner

Pay-Per-Click (PPC) advertising (or Paid Search) refers to paying a fee every time a visitor clicks on your advertisement placed in a search engine results page. These ads are typically displayed on the top and right hand side of the search engine results page.  Promediacorp currently works with Google Adwords and Bing Ads paid search platforms. 

Google Tag Manager (GTM) is a free Google tool that houses marketing, analytics, and conversion tags in one place. Once Google Tag Manager is installed on a website, all tags and pixels are managed within the GTM platform.

Many businesses like to put all their marketing dollars in the PPC basket and are disappointed when it under performs.  The truth is, Google Adwords and Bing Ads have become extremely complicated platforms over the years as dozens of new features roll out every week, and not everyone has the time or interest in keeping up with these changes. Sure, anyone can set up a simple campaign and see results, but there are many many opportunities within the platform for you, the advertiser, to get the most bang for your buck.

We hear the phrase “website analytics”  everywhere these days. At the dinner table and the gym; from politicians, celebrities, astronauts, our butchers — everyone’s talkin’ about analytics! But what does it mean for you and your company?

If you are running an online marketing campaign, you are most likely using landing pages — webpages a user reaches after clicking on a link or ad.  And odds are you’ve outfitted those landing pages with copy and images to incite your customers to make a purchase or complete an action.

Social media has democratized the Internet, allowing anyone and everyone to create, distribute and react to online content. Social media is more than just “word of mouth” on the web. It is an infinitely-complicated process of give and take between a business and millions of people around the globe.

Facebook Ads is a great alternative, or supplement, to the Google Adwords pay-per-click advertising platform, when it comes to promoting a Facebook fan page or even a website. There are several reasons why Facebook’s ad platform is such a hit.

We’re web developers. With hardcore web development backgrounds from back in the day.

Is your website moving to a new home? Switching shopping carts or updating your content management system?

• Don’t lose traffic or your search rankings
• Don’t lose valuable links through improper redirects
• Don’t lose customers through slow performance or broken pages