Recently Google announced their new Customer Match product. Here I will show you how to use Customer Match to create a Gmail Ad campaign.

It is no secret that one of the biggest mistakes an online advertiser can make is to spend money blindly by not having analytics tracking software in place.

We are so excited for the annual Search Engine Strategies conference next week at the New York Marriott Marquis in Times Square. The conference will be taking place from Tuesday, March 26th, to Thursday, March 28th. From 4:30 – 5:30pm Tuesday & 12:30 – 1:30pm on Wednesday, please join Promediacorp’s Data Scientist Ricky Sahu and others, […]

By now most of you have already heard about the new Google Enhanced Campaigns and may have even noticed the changes start to appear in the platform. Here are my two sense.

Some things in life are just learned with time and from experience. I’ve compiled a list of 12 Adwords insights learned over the years.

Here’s a thorough examination of how Pay-Per-Click’s different keyword match types have worked for me in my experience.

Though most Adwords accounts are managed with one goal in mind, be it lead gen, sales, or the like, in some cases there are two or more conversions to be tracked. Here’s how to view multiple goal conversions in Google Adwords.

Thank you Distilled for throwing a successful event last night at our space on the topic of SEO for CEOs.

Zuckerberg and his kingdom haven't always been the superpower that they currently are. Lets take a quick stroll down memory lane to see how Facebook's image has changed over the years.

Thank you to everyone who was able to join us last night for a very successful, fun party!